B&R Classics
56 Old Field Road,
Huntington, NY 11743

Tel: 631-427-5675
Fax: 631-421-7471
Email: csm@brclassics.com

 

The European brands of B&R Classics

News

B&R Classics will be exhibiting at the 2022 Summer Fancy Food Show B&R Classics will be exhibiting at the 2022 Summer Fancy Food Show, our first live show in over two years! It takes place June 12th to 14th at New York's Jacob Javits Center. Stop by Booth 2541 to say hello and check out our current offerings, which include several exciting new products! (Note: The show is trade-only and not open to the general public.)

Simpkins' Queen's Platinum Jubilee Mixed Fruit Drops Simpkins, makers of British travel candy tins, has produced a special edition commemorative tin to celebrate the Platinum Jubilee of Elizabeth II in 2022. Supply is limited. Please contact us to reserve yours today.


About Us

B&R Classics is a national fine food importer bringing the best of the world's cookies and confections to the United States.

The management team has extensive experience in all aspects of importing, consumer goods marketing and retail distribution. Among the services offered are:

Product Selection, Marketing and Brand Strategy

Advice and counsel is offered on which products are most appropriate to the US and how to market them. Assistance on label development and legal compliance are also provided.

Importing Logistics

The company is FDA registered and has USDA import certification. It is also registered for electronic customs pre-clearance. All aspects of managing the import of the products is available from plant or port pick up to final delivery at B&R warehouses or direct to customers. Forecasting and projections for production scheduling are supplied.

Distribution

VP Sales supervises and maintains a team of independent brokerage companies to provide national coverage with local contacts on a regional or trade class basis. Selected major accounts are managed on a direct basis. All classes of trade are covered including specialty, supermarkets, mass market, clubs, web, military, airlines, major gift basket packers and selected food service.

Marketing Support

Communication and sales materials are developed and produced in house to provide customer and press information. Products are exhibited at major trade shows including the two National Fancy Food Shows in New York City and San Francisco. They are also featured at key customer shows. Custom programs are developed on an annual basis to provide each customer with support and sell-through opportunities. Holiday programs feature seasonal products and advertising in customer catalogs.

Partners

B&R's management team are well known and respected in the industry and operate on a totally open and ethical basis. We enjoy our work in this industry and go all out for success. Principals are also chosen carefully to be able to work together on a similar basis.

The current product lines include:

  • Paolo Lazzaroni: Italian amaretti, regional cookies and panettone from the original family in Saronno who started the company nearly 300 years ago.
  • Goldkenn: Finest Swiss chocolate famous around the world for their gold bars and liqueur bars.
  • Felchlin: Victorinox chocolate knife, The Original Swiss Chocolate Knife.
  • Gut Springenheide: Real egg shells filled with delicious chocolate praline and decorated in vibrant colors.
  • Le Conserve Della Nonna: Authentic Italian tapenades and preserves from the heart of Italy's food region - Modena.
  • Nyakers: Sweden's favorite gingersnaps and traditional gift tins.
  • Simpkins: Famous candy from the UK. Packed in pocket tins for anytime and travel use.
  • Lakritsfabriken (Liquorice Factory):Premium Swedish black, soft, aromatic liquorice made to the highest quality - salty or sweet.
  • Babbi: Chocolate wafers that are the perfect dessert cookies.