B&R Classics
56 Old Field Road,
Huntington, NY 11743

Tel: 631-427-5675
Fax: 631-421-7471
Email: ctr@brclassics.com

 

B&R Classics is a national fine food importer bringing the best of the world's cookies and confections to the US.

The management team has extensive experience in all aspects of importing, consumer goods marketing and retail distribution. Among the services offered are:

Product selection, marketing and Brand strategy

Advice and counsel is offered on which products are most appropriate to the US and how to market them. Assistance on label development and legal compliance are also provided.

Importing Logistics

The company is FDA registered and has USDA import certification. It is also registered for electronic customs pre-clearance. All aspects of managing the import of the products is available from plant or port pick up to final delivery at B&R warehouses or direct to customers. Forecasting and projections for production scheduling are supplied.

Distribution

VP Sales supervises and maintains a team of independent brokerage companies to provide national coverage with local contacts on a regional or trade class basis. Selected major accounts are managed on a direct basis. All classes of trade are covered including specialty, supermarkets, mass market, clubs, web, military, airlines, major gift basket packers and selected food service.

Marketing Support

Communication and sales materials are developed and produced in house to provide customer and press information. Products are exhibited at major trade shows including the two National Fancy Food Shows and the Snack and Candy Expo. They are also featured at key customer shows. Custom programs are developed on an annual basis to provide each customer with support and sell-through opportunities. Holiday programs feature seasonal products and advertising in customer catalogs.

Partners

B&R's management team are well known and respected in the industry and operate on a totally open and ethical basis. We enjoy our work in this industry and go all out for success. Principals are also chosen carefully to be able to work together on a similar basis.

The current product lines include:

  • Italian Amaretti: Regional and Butter Cookies and Holiday Cakes from the original family in Saronno who started the company nearly 300 years ago
  • Goldkenn: Finest Swiss Chocolate famous around the world for their Gold Bars and Liqueur Bars
  • Caffarel: Italy's premier chocolate company founded in 1826 near Turin.
  • Grans: Hand-made Fudge from Australia using the original family recipe
  • Gut Springenheide: Real Egg Shell Chocolate Eggs filled with delicious praline and decorated in vibrant colors